Social Media: Social Network For That Good Feeling

In a paper that appeared in The Journal of Happiness Studies, discusses how we feel when we are grateful when someone helps us as well as when we see someone being generous to someone else. The study explains how we are often inspired to go help other people. Even strangers. The researchers call this “upstream reciprocity.”

The researchers in this study used social network analysis to figure out the degree to which an individual’s gratitude influences his or her social network. They looked at study groups in a Taiwanese University, and they measured the flow of goodwill and gratitude among team members. They concluded that gratitude broadens individuals’ perspectives of their current environment and causes them to transfer the goodwill that they received to other people they will encounter in the future thus emitting a transmission replicating itself and eventually influence the structure of a given social network. Basically when one receives gratitude, the energy creates a ripple effect outward from the receiver. IT'S CONTAGIOUS!!

Mogul Sonya Michele

Marketing Specialist

Mogul Sonya Michele specializes in online marketing and truly believes appreciating your customers and potential clients is essential to any business.